![]() “The work of getting people to vote and make their voices heard is simply one of the most important jobs anyone can do because it guides our future,” said Mayer. Santiago Mayer, founder and executive director of the youth-led voting organization Voters of Tomorrow, says that Abrams served as an inspiration for his organization and his work as a youth organizer working to support and amplify the voice of young voters. “We weren’t buying into Abrams as a candidate, but into the vision that the future of the elections really does lie within its young folks and Black and Brown people who have been the backbone of this nation for generations, but didn’t fully know how to assert the power that they had.” While it is clear that Abrams is not the only force behind Georgia’s growing electorate and a renewed focus on voting rights throughout the nation, Cotton said she serves as a “flashpoint” in the history of American politics that many were able to galvanize around. Of that seven million, 18 to 24-year-olds represent the largest voting population. Organizations like Black Voters Matter, Georgia Coalition for the People’s Agenda, and New Georgia Project, all led by Black women, served as pillars within a growing coalition, reaching communities across the state to register and engage record numbers of voters.Īt the close of the 2022 runoff election, Georgia had over seven million active voters, according to the secretary of state’s office. Through a multi-racial, cross-movement, grassroots campaign, Abrams and her allies developed a political infrastructure that increased turnout among Black, Asian, Latinx, low-income and youth voters, who tend to vote for more progressive candidates. “We were either going to continue down that path of pursuing the white moderate, or we were going to move and be all in on the path of expanding the electorate and really trying to educate and intentionally engage Black folks, Brown folks and young folks, into participating in the electoral process at a higher level.” “The state were at a crossroads,” said Kendra Cotton, the CEO of New Georgia Project. ![]() ![]() Abrams, the founder of two of Georgia’s largest voting rights organizations, Fair Fight and New Georgia Project, embarked on a mission nearly a decade ago to expand and engage the state’s electorate by courting voters whose voices had long been ignored. Abrams is one of the latest in a long line of Black women, which includes civil rights activists Fannie Lou Hamer and Ella Baker, who are building upon this legacy and joining in the marathon of the fight for democracy.ĭespite two losses in her race for governor, Abrams’ impact has continued to shape Georgia’s political sphere. Throughout the south, Black women have a long history of organizing their communities to redefine and exercise political power.
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